With mobile sites you want this to be as good or even better then your original website.It should be good because the world is always on their phone more than a computer. With a mobile friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products and services. One of the best things about having a mobile-friendly website is that you can reach a wider audience which makes people see your site more.