- picking the right color
Instead of picking your favorite color pick the color of an emotion your are trying it give the reader or a color that matches your brand. Also keep in mined that using high-contrasting colors help the most important element like buttons stand out.
2. consider typography
you need to chose the right typography to represent your brand accurately. making more space between line will make it easier to read
3. use negative space
negative space is wight space between a different elements wight space is good to give the readers eyes a brake and lets them forces on the key elements.
4.chose an f-pattern
it is the way the eye moves when reading the website. Left to right top to bottom